Salah S. Hassan, professor of marketing, received the Literati Network Award for Excellence 2013 for a paper he co-authored on market segmentation and brand positioning.
Every year, Emerald Group Publishing invites each journal’s editorial team to nominate an outstanding paper from the previous year (2012). Hassan and Stephen Craft (GWSB, Ph.D. 2001), dean & professor of business, Michael E. Stephens College of Business, University of Montevallo, published “Examining world market segmentation and brand positioning strategies” in the Journal of Consumer Marketing, Vol. 29 Issue: 5, pp. 344 – 356.
The paper examined conceptual and empirical linkages between international market segmentation bases and brand positioning strategies. An examination of an inventory of market segmentation factors in relation to four global strategic positioning decision options revealed practical implications for firms operating in increasingly globalizing markets. The paper can be downloaded here.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News,Kudos.
Lynda Maddox, professor of marketing, will receive the prestigious American Advertising Federation (AAF) Distinguished Advertising Educator Award, an honor that recognizes individuals who have been consistent mentors to students; have supported the success of the industry through research, teaching, and advocacy; and have advanced the AAF’s mission.
Maddox was recommended by more than two dozen former and present GWSB colleagues and students. She will accept the award in June in Phoenix at the federation’s national conference.
Posted by gwsb on May 7, 2013 | Filed under: GWSB News,Kudos.
GWSB’s Howard J. Beales, John Carson, Salah S. Hassan and Erik K Winslow were recognized at GW’s third annual Faculty Honors Ceremony on April 24 at the Jack Morton Auditorium on the Foggy Bottom campus.
Carson, professor of management science, and Winslow, professor of management, were named Emeriti Professors. Beales, professor of strategic management and public policy, and Hassan, professor of marketing, were honored as “Silver Anniversary Faculty” for their 25 years of service to the School.
Posted by gwsb on May 7, 2013 | Filed under: GWSB News,Kudos.
Stuart Levy, assistant professor of marketing and tourism studies, was appointed to the Hospitality Sales and Marketing Association International’s digital marketing council, which is comprised of 15 hospitality industry leaders in the digital marketing arena. Levy was also accepted into the Advertising Educational Foundation’s visiting professor program, a two-week fellowship that places professors with advertising agencies to provide a forum for the exchange of ideas between academia and industry. Levy will work with Young and Rubicam in New York City in June.
Posted by gwsb on May 7, 2013 | Filed under: GWSB News,Kudos.
Jeffrey Lenn, professor of strategic management and public policy, has been elected a fellow in The International Association for Business and Society. Lenn is one of the founders of the association, which is dedicated to engaging scholars and managers in the process of discovering knowledge about the interaction of businesses with the societies in which they operate throughout the world.
Posted by gwsb on March 12, 2013 | Filed under: GWSB News,Kudos.
Annamaria Lusardi, the Denit Trust Professor of Economics and Accountancy, was awarded the 2012 Steen Award from the board of the National Numeracy Network (NNN).
Named for Lynn Steen, one of the early leaders of the quantitative literacy (QL) movement, the award goes to the best article from the most recent volume of the NNN journal Numeracy.
Lusardi was honored for her paper, “Numeracy, Financial Literacy, and Financial Decision-Making,” Vol. 5, Issue 1, January 2012. It can be downloaded here.
Criteria for selection include the paper’s overall quality, effectiveness in promoting a significant numeracy theme or the movement in general, use of evidence-based research in QL, possible impact on teaching and learning within QL, and relevance to larger societal issues impacted by QL.
The NNN said Lusardi’s paper stood out for its clarity, thoroughness in reviewing the relevant literature, timeliness in addressing an issue that has had a significant impact on the global community in recent years, and relevance to examples that could be used in a QL classroom setting. They said the article should be accessible and of interest to a wide audience.
Although Numeracy has been published since January of 2008, this is the first time the NNN has provided special recognition for authors.
Posted by gwsb on February 26, 2013 | Filed under: GWSB News,Kudos.
Annamaria Lusardi, Denit Trust Distinguished Scholar in Economics and Accountancy and director of the Global Financial Literacy Center, is the recipient of the 2013 William E. Odom Visionary Leadership Award from the Jump$tart Coalition for Personal Financial Literacy, a Washington, D.C.-based nonprofit coalition of organizations that works to advance financial literacy among students in pre-kindergarten through college. Winners will be honored at the coalition’s annual awards dinner in April.
Posted by gwsb on February 12, 2013 | Filed under: GWSB News,Kudos.
Marilyn Liebrenz-Himes, associate professor of global marketing, was honored with the O’Hara Leadership Award in Education by the Direct Marketing Association of Washington D.C., during its “Best of Direct” awards ceremony on Nov. 28.
Posted by gwsb on December 18, 2012 | Filed under: GWSB News,Kudos.
Kirsten Martin
Kirsten Martin, assistant professor of strategic management and public policy, has been named to the U.S. Census Bureau’s National Advisory Committee on Racial, Ethnic and Other Populations.
The committee will advise the bureau on variables affecting the cost, accuracy and implementation of its programs and surveys, including the once-a-decade census. Comprised of 32 members from multiple disciplines, the committee will advise on such topics as housing, children, youth, poverty, privacy, race and ethnicity, as well as lesbian, gay, bisexual, transgender and other populations.
“We expect that the expertise of this committee will help us meet emerging challenges the Census Bureau faces in producing statistics about our diverse nation,” said Thomas Mesenbourg, the Bureau’s acting director. “By helping us better understand a variety of issues that affect statistical measurement, this committee will help ensure that the Census Bureau continues to provide relevant and timely statistics used by federal, state and local governments as well as business and industry in an increasingly technologically oriented society.”
Committee members were selected based on their expertise and knowledge of cultural patterns, issues and/or statistical needs of hard-to-count populations. Martin recently received a two-year grant from the National Science Foundation to study online privacy issues.
Posted by gwsb on November 6, 2012 | Filed under: GWSB News,Kudos.
Eisenhower Professor of Tourism Policy Donald Hawkins has been appointed special advisor for the Knowledge Network to the United Nations World Tourism Organization’s (UNWTO) secretary general.
The Knowledge Network, launched in January 2011, is a UNWTO research body that aims to develop a worldwide association of institutions that establish research and knowledge management standards on tourism analysis, policy and governance.
The network is comprised of over 125 institutions, organizations and enterprises from 40 different countries with a demonstrated research competency and extensive experience in development and innovation affecting tourism.
Taleb Rifai, the secretary general, told Hawkins that he wanted “to benefit from your extensive experience in the field of knowledge management on tourism in your country, in particular, as well as on the international level.”
For more on the network, go here.
Posted by gwsb on November 6, 2012 | Filed under: GWSB News,Kudos.
