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Marine Corps Marathon Offers Lessons for Students

GWSB graduate students gathered data on staging large public events at the Oct. 27 Marine Corps Marathon.

GWSB graduate students worked the Marine Corps Marathon to gather project data.

GWSB graduate students gathered data on how to ensure security at major public events at the Oct. 27 Marine Corps Marathon in Washington, D.C.

The students are embarking on semester-long consulting projects for the course, “Advanced Topical Studies in Strategy,” taught by Mark Hyman, assistant teaching professor of management and the author of three books on youth and sports.

Hyman said the entire class of 26 students was at Water Stop 8 on the course for nearly five hours on Sunday, Oct. 27 – marathon day – to speak with spectators and gather data.

A student offers water to runners during the Marine Corps Marathon.

A student offers water to runners during the Marine Corps Marathon.

“The class includes a number of students from China,” Hyman said.  “Most were aware of marathon running and its growth into a major sports industry in the United States, but few had attended a race as large as the Marine Corps. That just added to the experience.”

Over the course of the semester, the students will evaluate the economic impact of the race, review strategies for attracting and retaining volunteers, and compile best practices regarding security measures at major public events.

Three people were killed and more than 260 wounded in the April 15 bombing near the finish line of the Boston Marathon.

Posted by gwsb on October 29, 2013 | Filed under: GWSB News.


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MBA Admissions and Experience Blog

The members of the MBA Admissions team contribute to the blog with postings about recruitment tours, events, interviews with current students, and insights about the admissions process. The team is composed of:

Christopher Storer, Executive Director
Jason Garner, Associate Director
Patsy Torres, Assistant Director
Jason Smith, Assistant Director
Shelly Heinrich, Admissions Consultant
Jessica Page, Coordinator