School of Business

rss twitter LinkedIn Facebook YouTube Blogs

Study Reveals Rapid Growth in Adventure Tours

A new study from GWSB’s International Institute of Tourism Studies (IITS) and a tourism trade organization revealed that the adventure travel market on three continents has grown to a $263 billion business.

The 2013 Adventure Tourism Market Study, a consumer report conducted by the IITS in partnership with the Adventure Travel Trade Association (ATTA), found that growth in the adventure travel market has grown by 65 percent every year since 2009.

Adventure travel is generally defined as tourism that involves the exploration of remote, exotic regions, including interacting with different cultures and/or engaging in extreme or unusual sporting activities.

The study utilized the same methodology as a previous study so growth trends could be compared from year to year. It covered three “outbound” regions – Europe, North America and South America – because those destinations account for nearly 70 percent of overall international departures, according to the United Nations World Tourism Organization.

The study estimates the value of the global outbound adventure travel sector at $263 billion, excluding airfare. That’s up from $89 billion first reported in the benchmark study completed in 2010.

The growth was attributed to overall growth in the global tourism industry, an increase in the percentage of adventure travelers, and an increase in the amount of money spent per adventure travel trip.

To read the entire study, go here.









Posted by gwsb on August 27, 2013 | Filed under: GWSB News.

No Comments »

Leave a comment

MBA Admissions and Experience Blog

The members of the MBA Admissions team contribute to the blog with postings about recruitment tours, events, interviews with current students, and insights about the admissions process. The team is composed of:

Christopher Storer, Executive Director
Jason Garner, Associate Director
Patsy Torres, Assistant Director
Jason Smith, Assistant Director
Shelly Heinrich, Admissions Consultant
Jessica Page, Coordinator