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Salah S. Hassan

Salah S. Hassan, professor of marketing, published “Nation branding effects on retrospective global evaluation of past travel experiences” with Milena S. Nikolova (GWSB, Ph.D. 2009) assistant professor, American University in Bulgaria, in the Journal of Business Research, Volume 66, Issue 6, 2013, Pages 752-758. The paper focuses on generating a better understanding about how experiential branding efforts positively impact consumers’ retrospective evaluations of their previous experiences.

 

 

Posted by gwsb on May 21, 2013 | Filed under: GWSB News,Publications.


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MBA Admissions and Experience Blog

The members of the MBA Admissions team contribute to the blog with postings about recruitment tours, events, interviews with current students, and insights about the admissions process. The team is composed of:

Christopher Storer, Executive Director
Jason Garner, Associate Director
Patsy Torres, Assistant Director
Jason Smith, Assistant Director
Shelly Heinrich, Admissions Consultant
Jessica Page, Coordinator