GWSB Team Wins Pfizer Case Competition
A team of GWSB global MBA students took first place in a Pfizer case competition for their proposal on overcoming barriers to getting adults around the world vaccinated against disease.
First-year GMBA students Greg Brace, Amanda Cassiday, Eric Miller, John Samuel and Vina Verman represented GWSB at the competition on April 20.
They beat teams from Harvard, Columbia, Dartmouth, Georgetown and a number of other top schools to win a $3,000 award; Harvard came in second and Columbia, third.
“It was a lot of work but we came up with a great plan for Pfizer and had an amazing time making the presentation and interacting with the Pfizer judges,” said Brace.
The case theme was “Global Barriers to Adult Vaccinations.” The team was required to identify barriers to adult vaccinations and propose a solution for overcoming the barriers.
Cassiday said the challenge was initially hard to approach.
“It asked us to develop a solution to a very global, complex challenge that could not benefit from a ‘one size fits all’ solution,” she said. Eventually, the team designed a strategy that could be tailored to fit different circumstances and environments.
Cassiday said that GWSB team members’ varied experiences in the pharmaceutical, international development, finance and telecommunications industries provided an advantage, because they all had different strengths — and perspectives — they brought to bear in coming up with a solid proposal.
In addition to winning prize money, the team may enjoy the satisfaction of seeing some of their ideas implemented. Cassiday said Pfizer has approached them about using some of their proposed strategies in a campaign to be unveiled this summer.
Posted by gwsb on May 7, 2013 | Filed under: GWSB News.