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Salah S. Hassan, professor of marketing, and Stephen Craft (GWSB, PhD, 2001), professor and dean of the Michael E. Stephens College of Business at the University of Montevallo in Alabama, published an article, “Examining world market segmentation and brand positioning strategies,” in the Journal of Consumer Marketing, Vol. 29 Iss: 5, pp.344 – 356, 2012.
Posted by gwsb on September 25, 2012 | Filed under: GWSB News,Publications.
Dr. Doug Guthrie, Dean, Professor of International Business and Professor of Management at The George Washington University School of Business is an expert in the fields of economic reform in China, leadership and corporate governance, and corporate social responsibility.
James Bailey is the Ave Tucker Professorial Fellow of Leadership and director of the World Executive EMBA at the George Washington University School of Business.
The members of the MBA Admissions team contribute to the blog with postings about recruitment tours, events, interviews with current students, and insights about the admissions process. The team is composed of:
Christopher Storer, Executive Director
Jason Garner, Associate Director
Patsy Torres, Assistant Director
Jason Smith, Assistant Director
Shelly Heinrich, Admissions Consultant
Jessica Page, Coordinator