The tour of P&G’s hospitality home was amazing. They have a 75,000 sq ft. building and they use every room in a unique way to fit their brands and marketing strategies. It is truly one of, if not, the largest globacl marketing campaigns in the Olympic Games. They have over 35 brands activated 18 different sponsorship programs in London. They will entertain over 30,000 corporate guests and plan to host athlete’s families on a daily basis. They will have to feed about 1,500 – 2,000 meals a day! It was truly amazing to see the years of planning come together so well at their facility. They used their brands in a variety of ways, including the Old Spice and Gillette man cave, the Pampers Playground and Duracell charging station. They even had a salon for the ladies using brands like CoverGirl. It was truly amazing to see all of it put together and I am sure the families of the athletes that get to spend time at the home will enjoy their time in the building. I know I didn’t want to leave!
- Jamal Jones
Posted by olympian on August 3, 2012 | Filed under: GWSB News.