We met with Future Brand earlier today and they gave a very nice presentation about the design and look of the games. It was very interesting to hear about some of the behind the scenes research and thought processes that went into creating the design for the games. Things really made sense after they explained how they got to that point and why they decided to design the Games they way they did.
We also learned that one of the top executives at Future Brand is a double GW alum and the company is working with GW and the athletic department to sort of re-brand GW University and help improve the look of the school logo and more. I am looking forward to seeing the work they do with GW after seeing their great work at the Olympic Games.
Posted by olympian on August 3, 2012 | Filed under: GWSB News.