Lisa Delpy Neirotti, associate professor of tourism and sport management, departs next week for London, where she will lead a group of students to the Summer Olympics. The trip marks Delpy Neirotti’s 11th consecutive class trip to the Olympic Games.
The 28 undergraduate and graduate students (MBA and Master of Tourism Administration candidates) – will spend 11 days at the Games as part of Delpy Neirotti’s “International Experience: Behind the Scenes at the Summer Olympic Games” class.
During their time in London, the students will study the complex effort that goes into organizing an international event of the Games’ size and scope. They will look at organizational aspects of the Games, get stakeholder perspectives and meet with sponsors and organizers, including members and staff of the International Olympic Committee.
“Opportunities continue to come up,” Delpy Neirotti told her class on Tuesday – its final meeting day before the trip –as she explained a recent invitation to visit the House of Commons. “This is a very fluid schedule.”
In addition, the students will be collecting data from spectators, conducting surveys to poll people about why they attend the Games, and to gauge consumer behavior, motivation and spending patterns. Each student will write a term paper on a different aspect of the business of the Games. Term paper topics include sponsor advertising, television audience research, the ticketing system for the Games and transportation at the venue, Delpy Neirotti said.
Even though she has attended 16 consecutive Olympics (including 11 with students), Delpy Neirotti is looking forward to the 2012 Summer Games. “I think the energy in London is going to be very high,” she said. “These are going to be very spirited games.”
NOTE: Delpy Neirotti and her students will be blogging from the Games.
Posted by gwsb on July 17, 2012 | Filed under: GWSB News.