Salah Hassan
Salah Hassan, professor of marketing, published Marketing Management (Arab World Edition) (Pearson Publishing, 2012). The book was co-authored by marketing gurus Philip Kotler, Northwestern University, and Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College; and Imad B. Baalbaki, professor of marketing, American University of Beirut, and Hamed M. Shamma, assistant professor of marketing, American University of Cairo.
With a focus on the Arab World, this edition of Marketing Management combines international marketing theory with regional Arab perspectives and cases, allowing readers to better apply marketing management concepts, frameworks and strategies to the Arab World environments. Featuring a host of practical tools and tips, readers will learn to design and monitor marketing programs, undertake successful marketing research, enhance brand performance and respect cultural sensitivities.
Posted by gwsb on May 31, 2012 | Filed under: GWSB News,Publications.
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