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Marketing Professor Dyer Retires after 40 years at GWSB

GWSB Marketing Professor Robert Dyer, who is retiring after a 40-year career at the School, was honored by Dean Doug Guthrie, fellow faculty and friends at a reception last week.

“Thank you for your service and commitment,” said Dean Doug Guthrie at the April 26th retirement party in Duquès Hall.  “You’re going to be welcome here for as long as you want to be part of what we are doing.”

Dyer wants to stay involved; he plans to continue teaching in the on-line healthcare MBA program and to accompany students on a study-abroad trip once a year.

“I know that I can still make a contribution to the School,” said Dyer, who also served as a School administrator for 15 years and has long been involved with international study programs.  “Why quit altogether when you’re having fun?”

An Ohio native, Dyer was drawn to the School because he wanted to stay in the Washington, D.C.-area.  Back then, faculty taught numerous night and weekend classes to accommodate students who studied business outside the traditional workweek.  Duquès wasn’t yet built, and faculty offices were located blocks away in an old hotel.

But Dyer, who earned his Doctor of Business Administration degree in 1972 from the University of Maryland Robert H. Smith School of Business, wanted to stay near the Federal Trade Commission because he had worked with the agency while doing consumer-interest marketing research with a focus on advertising and public policy.

In addition to his duties as teacher and researcher, Dyer directed the executive MBA program and served as associate dean for graduate programs.  In the 1980s, he founded an international, business-case competition that was hosted by GW annually for the next two decades.

With fellow Professor of Marketing Salah Hassan, Dyer for five years led an MBA study-abroad program to Dubai, where students learned marketing strategy and market behavior in the Middle East.  He was a visiting professor in Egypt, Sweden, Portugal and Thailand, and estimates he visited and/or taught in 30 different countries over his career.

Vanessa Perry, chairwoman of the Marketing Department, said that Dyer, at one point or other, taught every course offered by the department.  What’s harder to quantify, she said, are Dyer’s “positive contributions to the culture, morale and high standards” of the department and School.

“Professor Dyer’s door is always open for a colleague in need,” Perry said.

While the School has changed tremendously since 1972, Dyer said it still attracts students and professors who want to teach and learn in a city with opportunities for workshops, internships and projects with government agencies, nonprofits, and political and public policy organizations.

“What I’ve learned is that some things never change,” Dyer said.  “D.C. continues to be a draw.”

Vanessa Perry, professor and Marketing Department chairwoman, smiles as retiring Marketing Prof. Robert Dyer looks at the plaque he received at his retirement party last week. Dyer is retiring from full-time teaching at GWSB after 40 years.



Posted by gwsb on May 1, 2012 | Filed under: GWSB News.

1 Comment »

  1. Congratulations Bob.

    I certainly appreciated your leadership and the many contributions that you made to the School when I had the privilege to work with you from 1992 to 1997.

    All the best in your retirement. David

    Comment by David Fowler — May 2, 2012 @ 3:53 pm

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