Anna Helm, assistant professor of international business and business language coordinator for the GW Center for International Business Education & Research (CIBER), and three Global MBA students recently gave a Swedish-American Cultural Union (SACU) luncheon presentation.
The students — Bilal Afzal, Nina Lahijanian, and Matthew Williams — took part in a Consulting Abroad Program (CAP) last year in Sweden. They described their experience in developing marketing strategies for Swedish companies that provide “clean” technology products or services. The Swedish companies want to expand their businesses to the United States.
The CAP program in Sweden was done with the cooperation of the Swedish-American Chamber of Commerce (SACC), which screened member firms to be clients for the course. For more on the students’ CAP work with the Swedish firms:
Posted by gwsb on February 7, 2012 | Filed under: GWSB News.