GW School of Business

GWSB was featured in the article, “Starwood’s Measured Portfolio Collectively Outperformed All Other Hotel Groups in Ranking,” on May 11 for ftnnews.com. The article discusses the L2 Digital IQ Index Travel, which was conducted in partnership with GWSB, and measures the digital competence of 89 selected travel brands across airlines, hotels and cruise companies, and the effectiveness of the strategies used by these companies.

Posted by gwsb on May 12, 2011 | Filed under: Getting Ink.

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