Jesse Ryback, MBA, ’08 and BA, ’06, co-lead a deal on behalf of sports and entertainment marketing firm Premier Partnerships to help Overstock.com acquire the naming rights to the Oakland-Alameda County Coliseum, home of the Oakland A’s basball and the Oakland Raiders football team. The coliseum will now be known as the Overstock.com Coliseum. Ryback is manager of corporate partnerships for Premier Partnerships. “Ryback first identified Overstock.com, with its international standing and innovative approach, as a perfect fit. Everybody is a winner here,” Premier Partnerships Managing Director Jeff Marks said in a statement.
Posted by gwsb on May 9, 2011 | Filed under: Classnotes.