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GWSB Gets Ink for Study on Digital Savvy of Travel Industry

GWSB was featured in an April story on TravelAgentCentral.com.  The story “Delta, Southwest, AA, W Hotels and Hilton in 10 Hot Spots, ” references an index that measures the digital competence of travel brands across airlines, hotels and cruise companies. The index was authored by Scott Galloway, a New York University clinical professor of marketing and founder of L2, in partnership with GWSB and marketing agency ISM. It evaluated the digital efforts of prestige travel brands across four criteria. The article was also picked up by TNooz.comHotels magazine and TravelDailyNews.com.

Posted by gwsb on April 27, 2011 | Filed under: Getting Ink.


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MBA Admissions and Experience Blog

The members of the MBA Admissions team contribute to the blog with postings about recruitment tours, events, interviews with current students, and insights about the admissions process. The team is composed of:

Christopher Storer, Executive Director
Jason Garner, Associate Director
Patsy Torres, Assistant Director
Jason Smith, Assistant Director
Shelly Heinrich, Admissions Consultant
Jessica Page, Coordinator