Salah S. Hassan, chair and professor of marketing, was quoted in the Chicago Tribune‘s April 13 article, “Carhartt wearing its intention on its sleeve.” The article discusses work-wear maker Carhartt Inc. and its new free-standing store in Wicker Park, their first urban shop for the 122-year-old brand. “Bringing Carhartt into the lap of luxury might be good for sales, but it also makes for a tough balancing act. If it becomes too fashionable, the rugged workman image can be compromised. You want to be careful not to go too far.” Hassan said.
Posted by gwsb on April 21, 2011 | Filed under: Getting Ink.