The George Washington School of Business hosted 30 D.C. public high school students on April 6 to participate in academic and professional development sessions as part of an event organized by the GWSB Undergraduate Community Service Committee.
The students, who came from high schools in Northeast and Southeast, DC and face socio-economic challenges, were selected by their principals to be recognized and rewarded.
During the day, high school students worked with GWSB undergraduate students and faculty on a variety of activities, including a business etiquette training seminar with staff from the F. David Fowler Career Center. In addition, students participated in a case study on advertising with Vanessa Perry, associate professor of marketing. Students viewed commercials and worked in groups to create a better campaign strategy for the brand. Later in the day, students attended a reception, where they had the opportunity to network with faculty and staff.
“This event is a great example of GWSB reaching out to the larger, DC community east of the river,” said Maurice Cook, an academic adviser with the GWSB.
Posted by gwsb on April 7, 2011 | Filed under: GWSB News.