Pradeep A. Rau
Pradeep A. Rau, professor of marketing and international business, co-authored a paper, titled “Knowing Where to Drop your Anchor – Varying Price Levels and Online Auction Behavior,” with GWSB doctoral candidates Kashef Majid and Andrew Bryant. Majid presented the paper at the Feb. 18-20 American Marketing Association Winter Marketing Educators’ Conference in Austin, Texas.
Posted by gwsb on February 18, 2011 | Filed under: Publications.


