Howard Beales

Howard Beales, professor of strategic management and public policy, was featured on ABC News’ “Good Morning America.” The Feb. 3 story, “Is Vitamin Water Really Good For You?”, questions the implications of the new Vitamin Water ad campaign. “If you talk about what’s in your product then it has to be there,” Beales said. “If you talk about the effects of that substance then you have to have evidence that documents the substance really does have those effects.”

Posted by gwsb on February 3, 2011 | Filed under: Getting Ink.