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GWSB Student Earns Advertising Distinction

Lynda Maddox (left) with American Advertising Federation award-winner Thais Moraes (right).

GWSB senior Thais Moraes knew she wanted to combine business skills with her artistic side. That’s why she sought out an advanced advertising class taught by Lynda Maddox, a professor of advertising and marketing.

Although Moraes is still an undergraduate student, she was allowed to take part in the class. “Thais is extremely determined, inquisitive, creative and intelligent,” Maddox said.

That determination is part of what earned her the distinction as one of the American Advertising Federation’s Most Promising Minority Students. Moraes, a double major in advertising and international business, is one of 50 students nationwide selected for the program. She will be honored during an award ceremony and conference this February in New York City.

“I nominated Moraes because she epitomizes everything that the Most Promising Minority Advertising Student Award is about,” Maddox said. “She is, first and foremost, a sure winner for the ad industry. And, she is truly bi-cultural and multi-lingual.”

In addition to her classroom experience, like many GW students, Moraes has applied her knowledge outside the classroom. She interned at an advertising agency in Brazil, where she helped brainstorm ideas for companies launching new products. “It’s about understanding the consumer and how to get into their lives,” she said of advertising.

Moraes joins several GW students who won the award and have gone on to successful careers in the advertising industry.

“The award was definitely beneficial to my career,” said Erika Emeruwa, BBA, ’01. “Through that experience I made a number of professional and personal connections that are still strong some 10 years later. The advertising community is notoriously tough to break into. So networking, networking, networking is paramount.”

Emeruwa has spent her career at organizations such as BBDO NY and Ogilvy, working primarily on advertising campaigns for businesses such as Dove, Sprite, Target and Gillette. She is now account director at Laird and Partners, an agency with roots in design and fashion known for creating iconic campaigns for GAP, DKNY and Tommy Hilfiger.

Other previous GWSB award winners include:

Adette Contreras, BBA, ‘06
Brian Fernandez, BBA, ‘07
Michelle Kordahi, BBA, ‘10
Olubukola Olowude, BBA, ‘09
Chris Pitre, BBA,‘06

Posted by gwsb on January 13, 2011 | Filed under: GWSB News.


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