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Study Finds NASA Miles Above The Rest on Social Media, Online Savvy

Duques Hall

Duquès Hall

NASA, the White House and People for the Ethical Treatment of Animals (PETA) outpace other public sector organizations when it comes to social media savvy and online strategy, according to a new study from the GW School of Business and L2, a think tank for digital innovation. The first annual Digital IQ Index® for the Public Sector from GWSB Dean Doug Guthrie, NYU Stern Professor Scott Galloway and a team of experts from L2, measures and ranks public sector organizations’ Digital IQs across four dimensions: effectiveness of an organization’s site, digital marketing, social media and mobile platforms. The index found that while digital participation was nearly widespread across the 100 public sector organizations studied, most organizations are still taking an old media approach. The categories created for the organizations analyzed are: independent agencies, executive branch, advocacy organizations, armed forces, political parties, industry associations and multilateral organizations.

“Social media and other online strategies are critical tools that public sector organizations use to encourage transparency, engage constituents and serve the public in an era of cost cutting,” said Guthrie. “Our leaders and public sector organizations need to embrace these powerful new tools.”

The following are the top 10 most social media savvy organizations, according to the study:

1.     National Aeronautics and Space Administration (NASA)

2.     The White House

3.     People for the Ethical Treatment of Animals (PETA)

4.     United States Army

5.     Democratic National Committee (DNC)

6.     World Wildlife Fund – U.S. (WWF)

7.     Republican National Committee (RNC)

8.     Nature Conservancy

9.     American Association of Retired Persons (AARP)

10.  Department of State (DOS)

“The advent of the social web has fundamentally changed our nation’s public sector organizations,” Galloway said. “We’re likely to see a transfer in power and influence from organizations that are digitally inept to those that are digitally deft.”

On Thursday, Jan. 20, 2010, Dean Guthrie and Professor Galloway will host the Social Graph Clinic at GWSB to highlight findings from the Digital IQ Index. Please visit the following link for the registration and full agenda:

Posted by gwsb on November 23, 2010 | Filed under: GWSB News.

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