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Students’ Success a Taste of What’s to Come



Randall Shore (left) and Daniel Preiss (right). Credit: skyemediaphotography.


GWSB students Randall Shore, BA information systems and technology, ’11, and Daniel Preiss, BA international business, ’11, are taking their business sense to the streets. These longtime roommates and foodies have embodied GW’s entrepreneurial spirit by founding the popular website the str[EATS],, which tracks D.C. food trucks and marks their locations on an interactive map.

Inspired by the increasing popularity of food trucks, the roommates saw a growing demand to locate the trucks. In Aug. 2010 they launched on website. Shore and Preiss follow local food trucks on Twitter and compile the information for their website. “We do the dirty work for you,” Preiss said.

In its sixth week alone, the website had 6,000 hits, and its popularity has grown since then. Although they have one competitor site, Shore and Preiss say GWSB gives them a competitive edge. They implement much of what they learn from their marketing/strategy classes. Their designing interfaces class allowed them to work on making the website mobile. “We’ll hear something in class, look at each other and say ‘the str[EATS],’” Shore said.

A GWSB market research class study of the food truck phenomenon helped provide them with information that they have applied to the website. They have also had help from Stephanie Moser, BA, ’10, and members of their business fraternity, Delta Sigma Pi. And with so many GWSB students doing internships, the word has spread to a variety of offices.

“The str[EATS] is big with federal employees because their offices block Twitter but not our site,” Preiss said. “We’ve gotten hits from all the government offices, even the office of the president.”

Their plans for the future are to monetize, automate and expand the service. Once they perfect the str[EATS] D.C., they hope to expand to New York, Los Angeles and other major cities.

Posted by gwsb on November 1, 2010 | Filed under: GWSB News.

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MBA Admissions and Experience Blog

The members of the MBA Admissions team contribute to the blog with postings about recruitment tours, events, interviews with current students, and insights about the admissions process. The team is composed of:

Christopher Storer, Executive Director
Jason Garner, Associate Director
Patsy Torres, Assistant Director
Jason Smith, Assistant Director
Shelly Heinrich, Admissions Consultant
Jessica Page, Coordinator