Brett Warner, BBA, ’04, president and founder of Cool Palms LLC, was featured on Bloomberg Businessweek. The Oct. 18 article, “Business School Entrepreneurs,” highlights his collaboration with Lisa Delpy Neirotti, associate professor of tourism and hospitality management. He spoke to Neirotti’s MBA class about his experience starting a business, and since then students have been working to develop a comprehensive marketing plan. “Some students have already gone above and beyond the marketing plan and are actually calling meetings with major industry players,” he said.
Posted by gwsb on October 21, 2010 | Filed under: Classnotes.