Jorge Rivera, associate professor of strategic management and public policy, was featured in an article on Greenwire. In the Oct. 15 article, “Too-loud SunChips bag underscores green products’ problems,” he commented on the challenges of marketing green products. “The green product has to be in the same store [customers] usually go to and in the same aisle at the same eye level. Most people will not drive two more miles to buy recycled paper,” Rivera said.
Posted by gwsb on October 20, 2010 | Filed under: Getting Ink.