Sustainability equals profitability. This was the message Engelina Jaspers, vice president of environmental sustainability for HP (Hewlett-Packard), delivered to GW students in a Sept. 29th event sponsored by the GWSB Department of Strategic Management and Public Policy and the GW Institute for Sustainability Research, Education and Policy. Jaspers, who has a sustainability marketing and communications background, described a number of examples in her own company, such as recycling and reduced greenhouse gases, which connected HP’s mission of quality and customer service to their interest in embedding sustainability in their operations, products and stakeholder relationships.
She urged students to continuously find connections between their own sustainability interests, skills and the values and passions that corporations embody, calling this effort “a thousand points of green.” Last year in Newsweek, HP was rated first among 500 major U.S. corporations as the company with the highest green score, which included assessments of their sustainability policies, reputation and performance.
Posted by gwsb on October 7, 2010 | Filed under: GWSB News.