Anna Helm, assistant professor of international business and business language coordinator, was featured in an article in Currents. The Sept. 28 article, “American Business Students Help Swedish Green-Tech Companies,” describes the “Green Technology and Marketing Strategy: The Swedish Experience” course that she developed and taught. “Our program is unique in that it is faculty mentored. The students work with faculty like Anna to gain the skills they need to be successful, and the clients also benefit from this,” said Bryan Andriano, senior associate director of Graduate International Education and Programs. “The Swedish program emphasized marketing green technology, which is a good match for our school that stresses sustainability.”

Posted by gwsb on October 7, 2010 | Filed under: Getting Ink.