Three GWSB professors recently lent their expertise to Capitol Hill, testifying before congressional committees on a variety of topics:
- Robert Van Order, Oliver T. Carr Professor of Real Estate and co-chair of the Department of Finance, testified before the U.S. Senate Banking, Housing and Urban Affairs Committee’s Subcommittee on Securities, Insurance and Investment. The topic of the May 14 hearing was “Returning Private Capital to Mortgage Markets: A Fundamental for Housing Finance Reform.” For Van Order’s testimony, go here.
- Howard Beales, professor of strategic management and public policy, testified before the Senate Committee on Commerce, Science and Transportation Subcommittee on Consumer Protection, Product Safety, and Insurance. The May 7 hearing focused on “Credit Reports: What Accuracy and Errors Mean for Consumers.” For a link to Beale’s testimony, go here.
- Annamaria Lusardi, Denit Trust Distinguished Scholar in Economics and Accountancy, who is academic director of GWSB’s Global Financial Literacy Excellence Center (G-FLEC), testified on April 24 at the U.S. Senate’s Health, Education, Labor and Pension Committee’s Subcommittee on Children and Families’ hearing on “The Economic Importance of Financial Literacy Education For Students.”
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.
Salah S. Hassan, professor of marketing, received the Literati Network Award for Excellence 2013 for a paper he co-authored on market segmentation and brand positioning.
Every year, Emerald Group Publishing invites each journal’s editorial team to nominate an outstanding paper from the previous year (2012). Hassan and Stephen Craft (GWSB, Ph.D. 2001), dean & professor of business, Michael E. Stephens College of Business, University of Montevallo, published “Examining world market segmentation and brand positioning strategies” in the Journal of Consumer Marketing, Vol. 29 Issue: 5, pp. 344 – 356.
The paper examined conceptual and empirical linkages between international market segmentation bases and brand positioning strategies. An examination of an inventory of market segmentation factors in relation to four global strategic positioning decision options revealed practical implications for firms operating in increasingly globalizing markets. The paper can be downloaded here.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News,Kudos.
Salah S. Hassan, professor of marketing, published “Nation branding effects on retrospective global evaluation of past travel experiences” with Milena S. Nikolova (GWSB, Ph.D. 2009) assistant professor, American University in Bulgaria, in the Journal of Business Research, Volume 66, Issue 6, 2013, Pages 752-758. The paper focuses on generating a better understanding about how experiential branding efforts positively impact consumers’ retrospective evaluations of their previous experiences.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News,Publications.

Graduating GWSB students had a lot to celebrate at the gala. (Photos by Abby Greenawalt)
More than 1,000 GWSB graduates and their guests enjoyed music, drinks and delicacies such as smoked duck and brie pizza at the GWSB graduation gala. The May 14 celebration was held at the Kogod Courtyard of the Donald W. Reynolds Center for American Art and Portraiture in Washington, D.C. The band Invitation entertained at the event, which was open to graduating undergraduate and graduate students, faculty, staff and guests. Music was provided by the band Invitation.

The gala menu featured such items as ratatouille tart and baked alaska brownie stix.

Gala guests enjoyed food, drinks and music.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.

Kristen Burnell
Job title: Associate Director of Operation for the Global Financial Literacy Excellence Center (GFLEC).
Job duties: I help strategize and execute the internal and external business operations of GFLEC.
How long have you worked at GW: 13 months.
What’s best, so far, about working here: The opportunity to meet some really friendly and talented people.
What’s something your co-workers do not know about you: I was vegetarian for 15 years, but the Oklahoman in me has come out again, and I enjoy eating anything that used to move.
Where did you grow up: Tulsa, Oklahoma.
Any hobbies? Travel, photography, scuba diving, reading, baking, and needlepoint.
What do you enjoy doing on the weekend: Hanging out with friends, relaxing in a park when it’s warm, continuing to explore D.C., since I’m still fairly new here, and reading.
Favorite vacation spots: Anywhere with a warm beach and scuba diving.
A favorite book: Sister of my Heart by Chitra Banerjee Divakaruni.
A favorite movie: Roman Holiday.
A favorite food: Indian is my favorite cuisine.
E-mail: kburnell@gwu.edu
Phone: 202-994-7148
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.
GWSB’s sport management graduate course was named one of the top-ranked programs in the world by SportBusiness International, a company that provides global information on the business of sports.
SBI’s 2013 postgraduate sports course rankings were published in its magazine’s May edition.
Programs were evaluated on such criteria as how many languages courses are taught in, gender balance, alumni network and availability of internships.
GWSB’s MBA in sport management ranked fourth overall, behind Ohio University’s MBA and Masters in Sports Administration (first); The independent International Centre for Sports Studies’ (Neuchâtel, Switzerland) master’s programs in sport management, law and humanities (second); and the University of Massachusetts-Amherst’s MBA in sport management (third).
For more on the rankings, go here.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.
The spring 2013 Financial Literacy Seminar Series wrapped up May 16 with a presentation by Nick Bourke of The Pew Charitable Trusts, “How Borrowers Choose and Repay Payday Loans.”
The FLSS will resume at GWSB in the fall. Click here to read Bourke’s paper.
The FLSS is a joint initiative of the Federal Reserve Board and the Global Financial Literacy Excellence Center (GFLEC) at GWSB. Additional information about the seminar series and directions to GWSB can be found here.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.

Korean language instructors visited the IMF and learned about teaching Korean in a business context at a GW-CIBER workshop.
Korean-language instructors took part in a professional development workshop earlier this month at GWSB, hosted by the GW Center for International Business Education & Research (GW-CIBER).
GW-CIBER’s second professional development workshop for instructors of “business Korean” was held as part of the center’s business language immersion event series. It was led by Young-Key Kim-Renaud and Miok D. Pak, both GW professors of Korean who are part of the GW-CIBER business language faculty team.
The workshop’s objective was to give participants an opportunity to learn methods for teaching the Korean language in a business context.
Speakers included the minister for economic affairs from the Embassy of the Republic of Korea in Washington, D.C., who spoke about the state of the Korean-U.S. economic and trade relations. Representatives from private industry compared Korean and American business cultures and discussed the globalization of Korean business. The group visited the International Monetary Fund, where they heard a presentation on Korea and the IMF.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.

Edward Cherian
A GWSB professor, Edward J. Cherian, is the faculty recipient of the 2013 GW Award, which is presented each year to a student, professor, and staff member who works to improve the University’s ties to community.
“Each has shaped the University and made it the outstanding institution it is today,” said GW Provost Steven Lerman.
The recipients were honored at GW’s May 19 commencement.
“Every day I come to work and continue to learn; I spend more time learning than I do teaching – that’s what this institution allows me to do,” said Cherian, a professor of information systems and technology management.
Cherian has served on GW’s Innovation Task Force, a group charged with soliciting feedback from the community about GW’s strengths and potential for improvement in academics and operations.
He has also served on the University Budget Committee and the Faculty Senate Executive Committee, and was advisor on the development of GWSB’s online healthcare MBA.
“I am working with so many staff and faculty who are also committed to excellence in this University, and this has provided me with real satisfaction,” Cherian said.
The other winners were student Joshua D’Angelo, who graduated from the Doctor of Physical Therapy Program in the School of Medicine and Health Sciences; and Deputy General Counsel Charles K. Barber.
To read more about the GW Award in GW Today, go here.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.
Federal Reserve Chairman Ben Bernanke has published a book on the Fed’s history and handling of the nation’s financial crises that’s based on his 2012 lectures at GWSB.
The lectures, which drew widespread media coverage, were part of a course on the role of the Fed in the economy.
In the lectures, Bernanke traced the history of the central bank from the financial panics of the late 19th and early 20th centuries that led to its founding, in 1913, through the Great Depression, World War II and the 2008 financial crisis.
The book, The Federal Reserve and the Financial Crisis, is based on the GWSB lectures. It offers insight into the Fed’s handling of recent economic challenges, and lessons that can be taken away from its actions.
Posted by gwsb on May 21, 2013 | Filed under: GWSB News.